Mesmerized at the Surface

I’ve spent more time than I should have thinking about Justin Timberlake’s attempted rebrand with his latest album. The title track video, “Man of the Woods,” deserves its own attention for its bougie, bland white masculinity. I’m most interested in the supposed social commentary in the video for “Supplies.” It reveals a lot about our current state of entertainment as activism.

“Supplies” is clearly grasping at something about feminism and the possibilities of a better future. But the actual moral implications and supplies metaphors are sadly the same old regressive bullshit. Showing a clip of Harvey Weinstein or Kevin Spacey or an “End Racism Now” poster doesn’t really mean anything simply presented without comment. It says little to nothing about where Timberlake stands on all of it. Wow, you saw this stuff on TV and felt sad? Damn, I guess the patriarchy is over now.

When you watch and listen carefully, “Supplies” is mostly just a lot of Timberlake’s usual entendre and objectification—wrapped up in some Blade Runner and Matrix production design to borrow that hope-in-dystopia vibe. The only real agency the heroine has is punching someone and setting fire to a mysterious shrine. The rest of the time she’s Timberlake’s post-apocalypse booty call.

Because those emotionally charged clips are thrown in—and a small child at the end tells someone (who?) to just die already—it certainly feels like the video is portraying something meaningful. It’s sort of edgy or progressive or a laudable artistic entry for feminism or racial equality (or something). Many sites and fans said as much without specifying how it is, exactly. It really isn’t once you go deeper.

Is “Supplies” the most sexist thing of all time? No. Is the beat good? Sure. Can lazily injecting current events into a piece of pop culture start conversations? Possibly. But we’ve got to stop being deluded into thinking that vague emotional appeals are anywhere close to the actual, material engagement that’s needed to transform the ways people’s lives are being destroyed. I guess Timberlake felt like he needed to say something. What came out is ambiguous attention-seeking. Perhaps he should have taken his own advice and said nothing at all.

In the excellent book Infinite Distractions, Dominic Pettman writes that we are no longer distracted away from social turmoil. Instead,

The decoy itself—the thing designed to distract—has merged with the distraction imperative, so that, for instance, news coverage of race riots now distracts from the potential reality and repercussions of race riots. This is a more sophisticated form of propaganda than those engineered in the twentieth century, when the conscious decision would be made to distract from civil rights protests by screening the Miss America Pageant. This new form of distraction—which acknowledges as much as it disavows—is harder to mobilize against, for the simple reason that no one can accuse “the media” of trying to cover up “the truth.” Rather, incessant and deliberately framed representations of events are themselves used to obscure and muffle those very same events.

Acknowledges as much as it disavows. Whether on purpose or accidental, you can purport to be shining a light in the dark while actually obscuring and distracting. Uncomfortable truths are uncomfortable, so it’s a lot easier to point to them in art or news or social media without getting too deep into the details. Hard truths and real moral progress give way to surface-level commotion that only generates likes, views, and emotional gratification.

If we’re actually going to speak truth to power and make inroads for the common good, we have to move away from shallow, Instagram-ready resistance that merely distracts. Art, news segments, protests, tweets, and conversations need to bring the uncomfortable specifics of what’s going on and what needs to be different into focus. This pay discrimination. That thing everyone says or wears that’s actually super racist. This healthcare policy that will give everyone some existential peace. That trope in art and advertisements that just reinforces misogyny. This march that actually excluded and suppressed people who should have had a prominent voice in it. That person in power who’s actually a terrible human being with zero repercussions.

Some sacred cows need to be smashed. Some people who are off to a good start need to be encouraged to go deeper and wider. Others need to realize things are not magically going to be better and we can all relax at brunch just by electing a certain person. Some hot new songs and celebrated movies and heartfelt speeches need to be called out for regurgitating regressive ethics or sounding nice without sticking their neck out.

Even with great intentions, too often we’re getting caught up in news and entertainment and social media content that acknowledge as much as they disavow. We have to dig into the uncomfortable realities around us and stop being mesmerized at the surface.

This Week in Upgrades: Jan 30

OK. So that was not a good weekend for humanity. The Trump administration’s Muslim ban on Friday was already a lot to handle. The shooting at the Quebec Islamic Cultural Center, and the six people who died there, was a terrible bookend to the unfolding drama. If you’re trying to wrap your head around the immigration ban, this is a good place to start.

These kinds of things are the reason that I spend a lot of time thinking and writing about human nature and the common good. I know it’s not as fun or easy to digest as cat videos and comfort food recipes. I would love to quietly mind my own business and go about enjoying those things all day. But we’ve got some serious individual and social issues to work through, too.

Just in the last few days, we’ve clearly seen that people are a mysterious mix of altruism and fear. Humans can be the worst, and the best. Sometimes there is a unified, compassionate weAnd other times we seek to erase those who are different. Things can flow in a direction of community and hope and kindness, or toward despair, cynicism, and cruelty. We’re not anywhere close to realizing our individual and collective potential. Sometimes we take steps backward.

So keep organizing. Keep aiming for the best of who you can be, and believing that every other human being can get there, too. Keep searching for empathy and commonality. Keep donating. Keep looking for the truth behind the illusion. Keep looking for–and being–the helpers.

 

Here are some other things from the last week worth checking out:

Loneliness is terrible for your health. No one can go it alone all of the time.

Some of our best creativity happens when we’re bored, but we’re too busy on our phones trying to make boredom disappear.

Alcohol has been shaping culture for a long time.

Butter makes everything better. These guys take their butter very seriously.

Props to the restaurant, Syr, near Amsterdam, which was set-up to help Syrian refugees settle into the country.

Rachel Carson was a hero.

I like the occasional soda or box of Sour Patch Kids as much as the next person, but human beings consume way too much sugar. France’s ban on free soda refills is a step in the right direction.

Millennials are spending a lot to exercise.

Here’s a nice little side-by-side video of several references La La Land made to older musicals.

I hope your week is full of love and calm.

 

This Week in Upgrades: October 31

Hello, friends! How’s life? How was your October? How is the month already over? Sheesh.

Are you a big Halloween person? If I’m honest, I’m really not. Give me a Harry Potter rewatch or It’s The Great Pumpkin, Charlie Brown, a few pieces of fun size candy (keep the candy corn as far away as possible), and a cool fall breeze. Perfect. Yes, I am old.

If you partied it up all weekend or have an awesome costume for today, more power to you. You’re wearing something tasteful, right?

This week had some interesting things beyond the Halloween shenanigans.

Tesla unveiled beautiful solar shingles. “Check out this sweet roof.”

If you like the tang of sour candy, you may be into sour beers. Here’s a great guide to get you started.

Cast iron pans can be intimidating, but this video makes it simple.

Is it “affect” or “effect?”

Listening to Ralph Nader interviewing Noam Chomsky will make you a lot smarter in one hour.

24 countries and the EU have collaborated to create the largest marine sanctuary in “the last great wilderness on Earth.” Well done.

At the same time, we just found out that worldwide wildlife populations have dropped almost 60% since 1970. Holy wow…

Everyone should join in with the Native Americans at Standing Rock.